Market shares

According to the NPD Group, up to end of November 2011 Point-and-shoot cameras took 44 percent of photos, down from 52 percent in 2010, while camera-equipped smartphones took 27 percent of photos in 2011, up from 17 percent. Unit absolute sales of all types of Point-and-shoot cameras beneath by 17 percent year on year, but added by 16 percent for cameras accept optical zoom greater than 10x.4